2023 sales: $546 million
Previous ranking: 28
Employees: 163 full-time, 6 part-time
401 E. Las Olas Blvd., Suite 1400
Fort Lauderdale, FL 33301
Phone: (305) 677-2308
Website Executives
CO-CEO: Jeff Anderson
CO-CEO: Michael Anderson
CHIEF SALES OFFICER: Phil Cappelli
CFO: Mark Francone
COMPANY FACTS
* Privately held company.
* Anderson family and Certares Management are majority shareholders.
* A vacation platform company that provides resources, services, proprietary technology and patented solutions to companies that include cruise lines, tour companies, resorts and independent agencies in its network.
* Works with 1,674 ICs.
* 100% of sales by hosted agents.
* Sales: 100% leisure.
* A member of Travel Leaders Network, ASTA, CLIA and IATA.
2023 DEVELOPMENTS
* Expanded its executive team.
* Launched Elite 100, offering a new commission structure for top-producing agencies, offering the opportunity to earn 100% of the commission on preferred partner bookings.
* Implemented new technology in its software offerings, including enhancements to live leads for agents; increased customer communication capabilities optimized for crossover between desktop, phone, and tablet; and changes to its booking app with direct connectivity to all major cruise brands.
* Launched a multichannel brand campaign, "Leave it to the Experts," a series of ads across digital channels, to highlight the ease and importance of using an advisor.
LOOKING AHEAD
* Adding a group-planning feature for travelers and advisors to better plan and book multicabin groups.
* Relaunching the Avoya Advantage, a multifaceted approach to deliver better value to travelers, including groups, exclusive discounts and repeat traveler perks.
* Launching the Elite 100 program industrywide; the program had previously only been available to members of its network.
* Providing new financial incentives for independent agencies in its network to focus on growth and repeat bookings.
* Broadening Avoya Travel Academy's offerings by incorporating supplier sponsors and enriching its educational content, aiming to improve the onboarding experience for advisors entering the industry. The academy welcomed more than 1,000 participants in 2023.
* Upgrading its website to drive increased conversion rates.
* Continuing focus on in-person events, including the Avoya Land Forum, the Million Dollar Showcase and its largest-ever Avoya Conference in September.
* Ramping up new air systems and technology for 2024 to align with broader industry trends.
* While the typical election headwinds are to be expected, company said it has been making a substantial number of improvements to its support infrastructure to continue to offer unparalleled support to its travelers and the independent agencies in the Avoya Network.