2023 sales: $300.6 million
Previous ranking: 40
Employees: 91 full-time
7701 Herschel Ave.
La Jolla, CA 92037
(858) 551-4000
Website Executives
CEO/FOUNDER: Wendy Burk
CHAIRMAN: Harold Frysh
CHIEF OF STAFF: Eitan Geft
VP, MARKETING AND PARTNERSHIPS: Elisa Pak
COMPANY FACTS
* Privately held company.
* Wendy Burk is majority shareholder.
* Manages business travel, plans meetings and incentive travel programs, creates bespoke personal leisure travel experiences through internal team. Also powers a host agency.
* Works with 180 independent contractors.
* $207.4 million in sales by hosted agents.
* Sales: 69% leisure, 13% business, 18% other.
* A member of Virtuoso and a Forbes Travel Guide-endorsed agency.
2023 DEVELOPMENTS
* Surpassed $300 million in sales for the first time, with record-high revenues for second straight year.
* Established full-time, senior-level position dedicated to company culture.
* Elevated and formalized Cadence Travel's marketing and partnership program.
* Started running on EOS (Entrepreneurial Operating System), which has provided clarity, consistency and transparency throughout the company.
LOOKING AHEAD
* Launching comprehensive back-office and CRM platform.
* Expanding booking tool capabilities.
* Surpassing 120 preferred partner programs, adding selectively every month.
* Expects all business to exceed 2023 levels, with the highest percentage increase in business travel. A meaningful increase in NDC bookings is anticipated. Several product launches are scheduled and are on track for this year.