22 | Cruise Planners

T0626CRUISEPLANNERS_C_350 [Credit: CruisePlanners]
2023 sales: $1.1 billion
Previous ranking: 20
Employees: 124 full-time, 3 part-time

3111 N. University Drive, Suite 800
Coral Springs FL 33065
Phone: (954) 344-8060
Website

Executives

CEO: Michelle Fee
CHIEF INFORMATION OFFICER: Brian Shultz
COO: Theresa Scalzitti
CHIEF STRATEGY OFFICER: Scott Koepf

COMPANY FACTS

* Subsidiary of Cruise Planners Holdings.

* Franchiser and host.

* Works with 2,500 independent contractors.

* 100% of sales completed by hosted agents.

* Sales: 100% leisure.

* A member of Signature Travel Network.

2023 DEVELOPMENTS

* Launched an integrated AI tool into proprietary CRM and booking system.

* Hit a milestone of more $1 billion in sales and celebrated 30 years in business.

* Expanded its proprietary hotel booking solution, Navitrip, and expanded the assets and programs for the patent-pending LivePlanner consumer presentation tool.

* Introduced a comprehensive custom email system that enables advisors to create professionally designed newsletters and custom emails within their proprietary CRM.

* Recognized as a top franchise by Entrepreneur magazine.

LOOKING AHEAD

* Hosting and offering more than 25 in-person training events in 2024.

* Expanding integrated AI technology to assist advisors with planning, training and support.

* Investing in marketing automation and behavioral analytics.

* Launching a consumer leads program and advisor specialists.

* Expanding Where2Next consumer virtual series.

* Expecting 2024 growth of more than 20% over the record year of 2023.

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