Talking about Swifties and Super Bowls, clockwise from top left: Nicole Edenedo of Travel Weekly, Kier Matthews of On Location Experiences, Rebecca Tobin of Travel Weekly and Douglas Quinby of Arival.
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What do Taylor Swift, March Madness, Formula 1 and a tiny weekend festival in Florida have in common? They're all events-based travel, a category that is bringing in a tidal wave of business. And travelers' passions for concerts, sports and meaningful travel experiences is totally reversing the way people research and plan travel -- as you'll hear here.
In this episode host Rebecca Tobin talks with senior editor Nicole Edenedo, Kier Matthews of On Location Experiences, a wholesale and hospitality supplier for sports and entertainment events, and Arival CEO Douglas Quinby about the types of events people are willing to travel for, who exactly is doing the traveling, how much they're spending -- and how stans and fans are standing the travel-sales business on its head.
This episode was recorded March 18 and has been edited for length and clarity.
Episode sponsor
This episode is sponsored by Travel Insured
Related reports
That's the ticket: Events travel hits the big time
On Location Experiences
Arival's research study "The Power of Events: How sports and performing arts drive tourism" (for purchase) https://arival.travel/research/the-power-of-events-how-sports-and-performing-arts-drive-tourism/a