Frontier's pricing-display strategy and what it means

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Last month ultralow-cost carrier Frontier made a surprise pricing move: It introduced a package of fare products designed to pull passenger away from its traditional unbundled offering.

In this episode, Travel Weekly aviation editor Robert Silk and Cranky Flier founder Brett Snyder discuss with host Rebecca Tobin: Why did Frontier make this move? What are the challenges facing ultralow-cost carriers? And will there be a response from its nearest discount-fare competitor Spirit?

Episode sponsor:

This episode is sponsored by the Globus Family of Brands, including Globus, Cosmos and Avalon Waterways and new travel advisor portal

Related links:

A new Frontier: Airline adds bundled fare options

Spirit matches Frontier, ditching change and cancellation fees

JetBlue cuts cities and routes

Regulatory issues are too much for Spirit and JetBlue to overcome

The Cranky Flier blog

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