Holland America Line, which serves at least 4,000 pounds of fish on each Alaska cruise, has earned a certification that the brand sources its fish from responsibly-managed and sustainable fisheries.
HAL has earned a certification from Responsible Fisheries Management, a third-party certification program for wild-capture fisheries. The organization, owned by the nonprofit Certified Seafood Collaborative, verifies responsible seafood sourcing practices.
On a typical Alaska cruise, Holland America Line said it serves more than 2,000 pounds of Alaska salmon, 1,000 pounds of Alaska cod, 800 pounds of Alaska halibut and 500 pounds of Alaska rockfish.
HAL has pledged to buy and serve only local, sustainable, fresh seafood on its Alaska cruises. The line said it is the first cruise line to obtain that distinction from Responsible Fisheries Management.
Norwegian Cruise Line Holdings has also raised its standards for its food sourcing this year. The line set a goal to buy 100% of its chicken by 2024 from suppliers that meet Global Animal Partnership standards for housing and processing in the U.S. and Canada.
NCLH also set 2025 goals for only buying eggs that were produced in cage-free environments, sourcing pork from suppliers that don't use gestation crates and buying only certified seafood.