Taking in the new and the familiar in Israel|Jun 07, 2024Alex Sharpe, CEO of Signature Travel Network, along with Bryan Leibman, CEO of Frosch, led a small group on a three-day tour of Israel to assess the country's tourism-readiness and show support to their longtime partners in the travel industry there. They visited newly opened tourist sites, including the recently excavated Pilgrimage Road and new home of the National Library, and familiar spots such as Jerusalem's Old City, the Galilee region, the Golan Heights and Tel Aviv. Pictured, a reception welcoming the group to Jerusalem on the Mount of Olives, overlooking the Old City.