2023 sales: $2.15 billion
Previous ranking: 15
Employees: 1,283 full-time, 6 part-time
100 Quannapowitt Parkway, Suite 100
Wakefield, MA 01880
Phone: (617) 424-7990
Website Executives
EXECUTIVES CO-CHAIRMEN/CEOs: Brad and Jeff Tolkin
CFO: Don Graff
COO, OWNED BRANDS: Debbie Fiorino
SVP, PRODUCT & OPERATIONS: David Crooks
SVP, TECHNOLOGY: Jamie Cash
SVP, PARTNER BRANDS: Jennifer Gasser
SVP, CUSTOMER CARE & HUMAN RESOURCES: Loren Kennedy
SVP/GM, DREAM VACATIONS AND CRUISEONE: Drew Daly
SVP, MARKETING, HOUSE BRANDS: Rosemarie Reed
COMPANY FACTS
* Privately held company.
* Sells directly to consumers and is a franchiser.
* Brad and Jeff Tolkin are majority shareholders.
* Belongs to Travel Leaders Network, CLIA, ASTA, IATA, International Franchise Association and Professional Association of Travel Hosts
* Sales: 100% leisure.
2023 DEVELOPMENTS
* Dream Vacations and CruiseOne land sales eclipsed prepandemic numbers, ending 2023 up more than 100% compared with 2019 and 21% compared with 2022.
* Dream Vacations and CruiseOne had record-breaking affinity group sales in 2023, which the company attributed to its new groups application.
* Dream Vacations' vibrant billboard illuminated New York's Times Square.
* Launched a cruise vertical for Booking.com as its newest partner brand.
* Villas of Distinction introduced promotions, including enriched travel agent bonus commissions, which are paid upon deposit. The villas division also doubled on-site concierge staff in Italy and Jamaica.
LOOKING AHEAD
* Investing in agent-facing technology for Dream Vacations and Cruise-One franchisees.
* Villas of Distinction is upgrading its agent-facing technological infrastructure and has added business development staff to support consortia and agency partners.
* Dream Vacations and CruiseOne are offering heightened and tailor-made training opportunities for franchise owners, including the Foundation Series, Masterclass Series and Business Intensive training.
* Resort for a Day is expanding into new cruise markets, giving advisors the opportunity to earn commissions on resort day passes across a wider variety of cruise itineraries.
* Expects continued strong growth in cruise, land vacations and villas driven by unprecedented demand, which is also driving robust pricing.