Three glowing, interactive worlds created by the popular children's toy Lite-Brite highlight a new show at Illuminarium Las Vegas.
Hasbro, which manufactures Lite-Brite, partnered content studio Secret Location to launch "Lite-Brite: Worlds of Wonder." Guests explore the depths of an ocean, lush forests where dinosaurs roam and a futuristic sci-fi city filled with thousands of interactive lights.
"For more than 50 years, Lite-Brite has sparked creativity, lit up imagination and inspired countless works of art," said Matt Proulx, vice president of experiences, partnerships and music at Hasbro. "'Lite-Brite: Worlds of Wonder' is a perfect example of how the spirit of Lite-Brite can be translated to a new and truly immersive experience for fans of all generations."
A 60-minute, cinematic interactive show, a digital play space and a retail store are part of the experience. Hosts throughout the venue guide visitors, who can use physical movements to interact with the immersive show. Visitors can also play and create with Lite-Brite toys.
Tickets start at $35 (plus tax and fees) for adults and $30 for children and seniors. Illuminarium is on the Areas15 campus, just west of the Strip.